Dubai Shopping Festival is back in full swing until 11 January 2026.
Dubai’s biggest retail blowout has officially landed. The Dubai Shopping Festival (DSF) is running from 5 December 2025 to 11 January 2026, turning the emirate into a citywide playground of shopping steals, live entertainment and family-friendly spectacles. This year marks the 31st edition of DSF, cementing its reputation as the world’s longest-running annual retail celebration of its kind, with a calendar designed for everyone from die-hard sneakerheads to last-minute gift hunters.
As ever, DSF is not just about the discounts. The programme mixes mall-wide promotions and prize draws with a busy run of live shows across Dubai. Expect a packed gig schedule featuring regional favourites and international names, including Angham, Mahmoud El Esseily and Nader Hamdy, Ruby, Bader AlShuaibi and Disco Misr, plus indie rock heavyweights Franz Ferdinand taking over the Coca-Cola Arena.
When the sun goes down, DSF leans into the wow factor. The DSF Drones Show lights up the sky between Bluewaters and The Beach, JBR, with two nightly performances at 8pm and 10pm, while fireworks nights add extra sparkle to the season. It is the kind of easy, crowd-pleasing entertainment you can build an evening around, whether you are coming straight from the shops or making a night of it with friends.
And yes, e& MOTB is back too. Dubai Shopping Festival’s beloved outdoor market returns to Dubai Design District (d3) from 1 to 11 January 2026, with free entry and timings of 4pm to 10pm (Mon to Thu), 4pm to 12am (Fri), and 12pm to 12am (Sat and Sun). This year’s concept taps into Gen Z culture, with an immersive monochromatic world, pop-up shopping, food stalls, entertainment and plenty of reasons to linger.
GO: Visit www.visitdubai.com for more information.