FACT Opinion: Why Dry July is the time to embrace the zero-alcohol movement

FACT Opinion: Why Dry July is the time to embrace the zero-alcohol movement



Erika Doyle, Founder of Drink Dry, shares her secrets for a healthier lifestyle.

Welcome to the vibrant world of the sober curious movement, where fun, freedom, and a booze-free lifestyle collide. As the Founder of Drink Dry, a leading non-alcoholic drinks marketplace based in the UAE, I've witnessed the tremendous growth of this trend first-hand. I embarked on my own dry journey, and it has been a game-changer. Here's a little secret: it's not as hard as you think. So, buckle up as we delve into why Dry July is the ultimate time to dip your toes into the exciting realm of a dry lifestyle.

Almost eight years ago, I decided to take the plunge and bid farewell to alcohol. At first, I wondered: "Can I still have a good time without booze?" Let me tell you, it was a revelation. The non-alcoholic drink options out there are mind-bogglingly fantastic.


From sophisticated mocktails that rival their boozy counterparts to refreshing zero-alcohol beers that'll quench your thirst on a hot summer day, the world of non-alcoholic drinks has got your back. Going dry doesn't mean sacrificing flavour or missing out on socialising – it's an invitation to embrace a whole new realm of possibilities.

The sober curious movement in the UAE is all about questioning the norms and exploring life without the haze of alcohol. I'm not here to rain on anyone's parade or judge those who enjoy a cocktail or two responsibly. Not at all. This movement is all about finding balance, discovering ourselves, and embracing a healthier, more fulfilling way of living.

In the UAE and beyond, the sober curious scene is booming. People are consciously opting for a dry lifestyle, and the rewards are phenomenal. We're talking about enhanced wellbeing, both mentally and physically. It's like hitting the reset button and reaping the benefits of mental clarity, improved sleep, and an energy boost that will make you feel like you can conquer the world.


Choosing a dry lifestyle is like unlocking a treasure trove of benefits. The real magic lies in the mental and emotional realm. By bidding farewell to alcohol, you'll embark on a journey of self-discovery. 

You'll find yourself more present, focused, and connected to your thoughts, emotions, and relationships. It's like peeling back the layers and uncovering your true, authentic self. Plus, you'll be amazed by the new passions you'll discover, the creative pursuits you'll embrace, and the deeper connections you'll forge with the people who matter most.

Dry July is the ultimate catalyst for unleashing your inner sober curiosity. It's an entire month dedicated to abstaining from alcohol. And guess what? You're not alone in this adventure. There's a vibrant community of fellow enthusiasts, exploring the dry lifestyle alongside you.

During Dry July, you'll find a myriad of alcohol-free events, exciting social gatherings, and online communities that foster connection and support. It's an opportunity to challenge the status quo, break free from old habits, and redefine your relationship with alcohol. By participating in Dry July, you'll become part of a dynamic movement that's rewriting the rules and embracing healthier, more conscious choices.


Missing beer? Try Biere des Amis 0.0%, premium zero-alcohol Belgian-style blonde beer.

Missing Wine? Try Natureo Garnacha Syrah red zero-alcohol wine, produced by fifth generation wine-making family in Barcelona – Familia Torres. 

Missing your summer Spritz? Try Haus of Babylon, an incredible alternative to that vibrant Aperol Spritz we all know and love. 

Have a special occasion coming up? Try French Bloom Le Rose 0.0%, this will take you back to that Champagne trip you did years ago and will leave you wanting for more.

Happy Dry July. 

GO: Visit https://drinkdrystore.com for more information.