Dior makes history with Saint Levant, the first Middle East fragrance ambassador

Dior makes history with Saint Levant, the first Middle East fragrance ambassador



The announcement came as part of Dior's latest fragrance launch.

Dior Beauty has just made a groundbreaking announcement that has the industry buzzing with excitement. The luxury brand has appointed the uber-talented and multicultural musician, Saint Levant, as their new fragrance ambassador for the Middle East. And this is not just any ambassadorship – it's also the first-ever for Dior fragrances in the region, marking a momentous occasion for both the brand and the Middle East.
Saint Levant's background is a unique blend of French-Algerian and Palestinian-Serbian. He also grew up between Gaza and Amman. He's known for his abilities in the contemporary pop music scene and has gained a following for his multilingual approach to music. His music explores his Palestinian heritage, making him an excellent choice to represent Dior Beauty.

The announcement of Saint Levant's appointment came as part of the launch of Dior's latest fragrance - Gris Dior. The musician also attended the event in Los Angeles where visitors were invited to immerse themselves in the true Dior spirit. His presence there added to the excitement surrounding the brand and highlighted the importance of cultural inclusivity.

Saint Levant's appointment is also a significant moment for the Middle East, breaking new ground for representation in the industry. The recognition he has received for his music serves as proof of his immense talent as well as the power of social media in amplifying emerging artists.

The fact that Saint Levant was born and raised in the Gaza Strip and has now become the first-ever Middle East face for Dior fragrances is a testament to the power of diversity and inclusivity in the beauty industry. This move sets a powerful example for others to follow. By embracing cultures and promoting representation, we can pave the way for a more inclusive and accepting world. May this be just the beginning of a transformative journey toward a brighter, more diverse future.

GO: Follow @diorbeauty on Instagram for more information.