Jumeirah Heritage Club is a limited-edition unisex capsule that channels coastal nostalgia.
Luxury hotel group Jumeirah has joined forces with contemporary fashion house Bouguessa to launch the Jumeirah Heritage Club, a debut unisex capsule collection that nods to Dubai’s shoreline and its easy elegance. The collaboration brings together Jumeirah’s polished design language and Bouguessa’s clean minimalism, resulting in refined wardrobe essentials that feel right at home across the city’s beach resorts and its laid-back weekends.
Quiet luxury is the mood. The edit focuses on subtle details, premium handfeel, and pieces that are built for layering. Expect considered staples such as jumpers, T-shirts, and caps, cut with relaxed precision and finished with a discreet logo. Select items carry a graphic of the Jumeirah Burj Al Arab, a cultural touchpoint that has defined Dubai’s luxury skyline for 25 years. The palette and textures take cues from the coast, with silhouettes that move easily from day to night.
Versatility sits at the heart of the project. Designed to be worn at the airport, at home, and on weekends away, the capsule champions function and comfort without losing its sense of polish. Each piece has been created to mix and match, so the collection works as a light travel wardrobe or as elevated loungewear that still looks put together for quick coffee runs and late brunches.
Faiza Bouguessa, Founder and Creative Director at Bouguessa, points to personal history as a guiding thread, drawing on the sharp lines and assurance of her father’s perfectly tailored suits and trench coats. That memory informs the capsule’s balance of structure and ease. As Bouguessa explains, “The collection reinterprets its effortless sophistication through Bouguessa’s minimalist lens, blending simplicity and structure with a sense of nostalgia that bridges past and present. Jumeirah has always represented the heart of Dubai – a place that evokes emotion, memory, and a distinct sense of belonging.”
The Jumeirah Heritage Club launched on 6 November exclusively on Bouguessa’s official website, with worldwide shipping available. Quantities are limited, which adds to the capsule’s collectable appeal for fans of thoughtful design and low-key luxury.
GO: Visit bouguessa.com for more information.